The head of Veneto’s Tourism Commission, Marino Finozzi, met with representatives of the Soave Consortium to discuss the development and maintenance of the zone’s promotional projects. For the last ten years Soave has played a key role in the region’s tourism package. Finozzi particularly appreciated the Consortiums impact in the United States, China, Russia, Japan and Southeast Asia.
The third edition of Vulcania, an international forum focusing on white wines made in volcanic soils, was a great success. The event was coordinated by the Soave Consortium. In addition to Soave, some of the other Italian zones represented were Vesuvius and Campi Flegrei in Campania, Etna and Pantelleria in Sicily, and Frascati in Lazio. International areas included Napa Valley (California), Casablanca Valley (Chili), Santorini (Greece), Rias Baixas (Spain), Stellenbosch (South Africa), the Azores (Portugal), the Golan Heights (Israel) and the Yarra Valley (Australia).
The way to present Soave in the USA lies in linking the wine with great Italian chefs and by spreading the word that Soave makes a great aperitif. This was the advice given by Gerardo Greco, RAI correspondent in New York. Mr. Greco was speaking at the Premio Grappolo d’Oro Clivus held at the Pallazo Vescovile in Monteforte d’Alpone. So if there are any Top Chefs reading this blog… Think Soave!
From now through October, you can rent a 7-speed bike and pedal through the lovely countryside aroudn Soave, visiting vineyards and hamlets – not to mention the osterias. Information about this service, which is offered by the Associazione AMEntelibera, is
available in English and German at the following space: http://rentabikeveronavicenza.blogspot.com
Information in Italian can be found here: http://biciclettamentelibera.blogspot.com
On June 16 the Soave Consortium will continue its exploration of the unique volcanic soils of the zone with its annual seminar: Vulcania. The event will include a tour of the volcanic hills of Soave, followed by a tasting and discussion of the terrain with geologist and paleontologist Roberto Zorzin and history professor Luca Ciancio. The afternoon session will focus on the organoleptic characteristics of wines grown on volcanic soils and include a look at other volcanic regions, including those in Israel, Portugal and California. Luca Gardini (named as the world’s Best Sommelier by the Worldwide Sommelier Association in 2010) will be on hand, along with Attillio Scienza (agriculture professor at the University of Milan) and Giovanni Ponchia (the Consortium’s articulate and quick-witted enologist.)
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